Kendall Jenner accused of cultural appropriation over 818 Tequila ad
Written by laserteam on May 21, 2021
(Page Six) – Kendall Jenner is facing accusations of cultural appropriation — again.
This time around, it’s over the new ad campaign for her 818 Tequila.
The 25-year-old model is featured in new photo and video promos for the brand, recorded on an agave farm in Jalisco, Mexico, where she set up shop for the new venture.
Sharing the content on her personal Instagram page, Jenner made note of the “incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!”
Throughout the ad — which features Jenner riding on horseback among rows of agave plants and sipping tequila on the back of a pickup truck — the runway pro wore jeans, a cowboy hat and a loose cotton shirt over a tank top, a look some have referred to as “tone-deaf” and “migrant chic.”
Jenner has yet to respond to the backlash, opting instead to shut off comments on the offending post.