Quibi Titles Will Be Renamed Roku Originals Under New Streaming Banner

Written by on April 21, 2021

(Deadline) – Roku, which acquired most of the programming from Jeffrey Katzenberg’s defunct startup Quibi last January, has rebranded the shows as Roku Originals.

The streaming provider used the acquisition to declare its entry into the original programming business, and subsequently announced other projects and acquisitions. Today’s announcement of the originals label mentioned that more information about the Quibi lineup, including release dates, would be disclosed in May.

Roku is scheduled to give an online presentation to advertisers at the NewFronts on May 3.

Roku Originals will be available on the company’s free, ad-supported destination, the Roku Channel. More than 75 originals, including a dozen unreleased series, will stream for the first time on The Roku Channel this year. The announcement teased Quibi talent including Anna Kendrick (Dummy), Chrissy Teigen (Chrissy’s Court), Lena Waithe (You Ain’t Got These), Idris Elba (Elba vs. Block), Kevin Hart (Die Hart), and Liam Hemsworth (Most Dangerous Game).

Roku continued its push into originals last month, buying rights to This Old House, including current seasons and the library and studio of the home improvement series.

Two years after it launched, the Roku Channel has become one of the top streaming apps on the Roku platform. In the fourth quarter of 2020, it reached households with 63 million people, more than double its audience from the year-earlier quarter.

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