TikTok launches streaming distribution service SoundOn

Written by on March 10, 2022

TikTok. CREDIT: Brent Lewin/Bloomberg

TikTok has launched its own streaming distribution service SoundOn, designed to “empower new and undiscovered artists, helping them develop and build their careers”.

The platform will allow artists to upload their music directly to TikTok, meaning they can earn royalties when their music is used. SoundOn will pay out 100 per cent royalties to music creators in the first year and 90 per cent after that.

SoundOn can also distribute music to other streaming services like Spotify and Apple Music and is set to offer a range of support tools for artists, including audience insight and development alongside advice from a dedicated artist team.

As of today (March 10) SoundOn is now fully launched in the US, UK, Brazil and Indonesia with Abby Roberts, Chloe Adams, Games We Play and Muni Long among the first to get involved. Artists can sign up for SoundOn here.

“I’ve worked with the team at TikTok through my whole career and they’ve always been so supportive of me, so I really valued the extra support and help I’ve got from SoundOn launching my music now as well,” said Roberts. “I’m loving sharing my music and creativity with my fans and hopefully reaching new ones too!”

Singer-songwriter Muni Long added: “SoundOn has created a space where anybody can be exactly who they want to be. No matter your background, your upbringing, your race, your creed, your age, you can enter the space and claim your place.”

It comes as more and more artists are speaking out against the payments Spotify offer artists, which is believed to be between £0.002 to £0.0062 per stream.

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