Roku launches ad-free streaming service, Howdy
Written by laserteam on August 5, 2025
(CNBC) – Roku announced Tuesday it has launched Howdy, a commercial-free streaming service that costs $2.99 a month, in a shift for the company that has long been known for free, ad-supported viewing.
The streaming platform is expected to feature 10,000 hours of movie and TV content from Lionsgate, Warner Bros. Discovery and FilmRise, as well as its own, exclusive programming known as Roku Originals. The service is available across the U.S. beginning Tuesday.
“With the launch of Howdy, Roku is making beloved content from our catalog accessible to an even bigger audience,” said Johnny Holden, chief revenue and strategy officer at Radial Entertainment, the parent company of FilmRise, in a press release.
Roku, which also makes streaming hardware such as devices and TVs, launched its free, ad-supported streaming option, the Roku Channel, in 2017. These types of services, which also include Paramount Global’s Pluto and Fox Corp.’s Tubi, have seen accelerated growth when it comes to both viewership and advertising revenue.
