Gap Releases ‘Inclusive’ KATSEYE Ad After Sydney Sweeney ‘Good Genes’ Controversy
Written by laserteam on August 20, 2025
(US Weekly) – Gap has entered the chat.
The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already receiving praise — after Sydney Sweeney‘s marketing campaign with American Eagle faced intense criticism.
“Better in Denim. This is denim as you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together. Featuring @katseyeworld,” the brand captioned their video released on Tuesday, August 19, showing the performers dancing to “Milkshake” by Kelis. “Directed by @bethany.vargas Choreographed by @itsrobbiesworld_”
Members of KATSEYE spoke out about their collaboration with Gap, revealing how they connected to the brand.
“We each come from different parts of the world, with unique cultures, languages, and stories. It’s the heart of what makes our sound, style, and presence stand out,” the group, consisting of Daniela Avanzini, Lara Raj, Manon Bannerman, Megan Skiendiel, Sophia Laforteza and Yoonchae Jeung, shared in a statement.
CEO of Gap Mark Breitbard echoed their sentiments, adding, “Partnering with KATSEYE was a natural fit, we share a bold, expressive and inclusive point of view.”
Social media users have since taken to X to sound off about the new ad.
