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Snapchat is Paying Users $1 Million a Day to Use a New Feature

Written by on November 24, 2020

Snapchat is Paying Users $1 Million a Day to Use a New Feature

Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day for users who submit the best content.

Spotlight is being described as Snapchat’s answer to TikTok as it allows users to create similar types of content.

With Spotlight users can create short videos up to 60 seconds in length and edit them with creative tools such as:

  • Captions
  • Licensed music
  • Original sound recordings
  • Augmented Reality filters (referred to as Lenses)
  • GIFs
  • Hashtags

Snapchat is naming the feature “Spotlight” because it is designed to highlight entertaining videos from all users, regardless of the amount of followers or influence they have


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